AutoCare has announced that a recent promotion, the Fantastic Summer Giveaway, has been the most successful they have ever run, according to Network Manager, Maria McCullough.
“Following a similar format to that which we pioneered last winter, the promotion gave motorists the opportunity to win a variety of prizes from Virgin Experience Days, Samsung Wi-Fi cameras and Apple TV adapters, to the top prize of a Citroën C1 VT, by simply booking their car in for a service, repair or MOT during June and July.” Maria commented.
“During the eight-week promotion, almost 2,200 motorists entered the prize draw, which generated more than £321,000 of work for the garages in the network that participated. So it’s great to now be able to announce that the winner of the fabulous Citroën C1 is John Cooley who booked his car into Earby Autos in Earby, Lancashire. Earby Autos is supplied its parts by Groupauto member Raynor Motor Factors, so congratulations to them both.
“Each of the 360 garages in the AutoCare network had access to a range of promotional support material to help publicise the campaign and many listened to our tips and advice and used the stickers, leaflets and posters to generate interest from not only their existing customers, but also those motorists currently outside the network and looking for a garage they can trust.”
The next promotion will run from October until the end of November and AutoCare is anticipating another great profit generating opportunity for its garages.