PMM Editor’s Viewpoint April 2019.
Business
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Marketing Toolbox
PMM ’s new resident marketing expert, Louise Ellison, begins her series of articles that aim to help you maximise y...
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The Complete Package
PMM heads to Ewhurst in Surrey to visit Complete Car Maintenance (CCM). In this interview, Operations Manager, Tina...
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Is Your Garage Customer-Centric?
Putting the customer first is one of the core foundations of good marketing. However, in the opinion of Andy Savva,...
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A Week in the Life of a Temporary Vehicle Technician
Within the motor trade, undertaking temporary or freelance work is met with scepticism. In a bid to challenge these...
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Polybush in Profile
PMM meets Polybush, a Wrexham-based manufacturer of polyurethane suspension bushes, which came into being in the mo...
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Risk Ratings: A Professional Responsibility
In the wake of last month’s article from the DVSA, in which Neil Barlow explored the issue of risk rating for teste...
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Primalec in Profile
Primalec is a specialist in mobile air conditioning for the automotive aftermarket. The Kent-based company’s expert...
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ADAS Made Easy
Autel believes that with a bit of investment in equipment and training, there’s no reason why independent garages c...
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Licence to SKILL
The Institute of the Motor Industry (IMI) recently hosted an Electric Vehicle Advisory Group meeting, designed to b...
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Faking It
For the aftermarket, ‘fake news’ is an increasingly serious problem, but more in the shape of ‘fake parts’. With th...
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‘An Open and Fair Market’
Neil Hilton, Head of Business Development for Hella Gutmann Solutions, argues the case for independent workshops em...
