Cooper Tire Europe’s Precision Challenge is back again, with the tyre company devising yet another devilishly difficult accuracy test for the players of Arsenal Football Club.
Cooper is the Official Tyre partner of Arsenal and has already produced two Precision Challenge tests for players of the Barclays Premier League Club.
In the third instalment of the series Cooper teams up striker Olivier Giroud, midfielder Mesut Ozil and goalkeeper David Ospina with three drivers from the Cooper-supplied FIA World Rallycross Championship for a wildly entertaining competition to test their skill and accuracy.
The pairs are then faced with a swinging pendulum, on the end of which is Cooper Zeon 4XS Sport tyres – the firm’s latest sport utility vehicle (SUV) performance product – through which the teams have to score a goal.
Cooper Tire Europe Marketing Communications Manager, Sarah McRoberts, said, “Our third Precision Challenge brings together our partnership with Arsenal as well as one of our key global motorsport activities.
“Both the Arsenal players and the World Rallycross drivers need to display outstanding precision in their day-to-day jobs in order to achieve success. This was a fun way to showcase the immense skills of some of the most driven sportsmen Cooper works with.”
Cooper Tire Europe is the sole supplier of rubber to the prestigious World Rallycross Championship. Rallycross is a thrilling blend of rallying and circuit racing, the popularity of which has soared in the last few years and has attracted motorsport luminaries such as ex-World Rally Champion Petter Solberg, X-Games legend Ken Block and, most recently, nine-time World Rally Champion, Sebastien Loeb.
The company also has a multi-year sponsorship deal with Arsenal, currently in its second season. The partnership reflects the values that Cooper and Arsenal share – a passion for performance, and drive for success.
