BookMyGarage has revealed it will be celebrating its tenth anniversary this year, following a record year in 2025 when independent garages and franchised workshops benefitted from £134 million of retail work booked via its platform.
The celebratory year is marked by the publication of the company’s first annual industry report where its data set has been combed and a range of facts and figures shared. The report offers garage owners insight into pricing trends, seasonal demand and the real return on investment of online bookings. The report can be found here.
BookMyGarage was founded by husband-and-wife team, Douglas and Karen Rotberg, who still head up the business today. In 2018, the pair expanded the offering into the franchised sector with the launch of SecretService, a strategic solution which has helped franchise dealers win market share in the 4-year-old+ vehicle segment. The same year, the business was ranked 35th in Syndicate Room’s top 100 fastest growing businesses in the UK. Since then, BookMyGarage has won several awards and formed a range of partnerships with a portfolio of leading companies. In 2022, 5 million drivers had compared prices to book their servicing, MOT & repairs on its platform and today, that figure is 26 million.
Douglas’ automotive career began as a Rolls‑Royce apprentice and he went on to run the biggest Rolls‑Royce and Bentley workshop in Europe. Karen’s entrepreneurial journey began as the original founder and managing director of Jobsite.com, which was later acquired by the Daily Mail.
Karen said: “Douglas and I have enjoyed successful careers – him in automotive and me as a serial entrepreneur – but it wasn’t until we combined our skills that BookMyGarage was born and it is this enterprise of which we are both most proud. BookMyGarage was built to make it easier for drivers to confidently choose great local garages while helping workshops grow through digital demand and ten years on, that mission hasn’t changed.
“We are also extremely proud of our team here at BookMyGarage – with some team members having been with us literally from the start and very much helped us build the business from scratch – bottom up. We are very much committed to steering the business through the next decade – as the aftermarket continues to change, we plan to expand our use of data and technology to help garages compete more effectively in an increasingly digital market. Here’s to the next 10 years.”
“Our curated base is continually growing, where more than 3,000 garages are currently active on the platform. 57% of these highly engaged garages are on our popular Accelerate programme where we require them to adhere to strict SLA’s ensuring they meet our quality standards of workmanship. In a recent survey (Nov 2025), 79% of independent garage partners cited that bookings from BookMyGarage have a ‘significant’ impact on their business.
“Many of these garages which signed up in the early days continue as BookMyGarage partners a decade later including Smile Servicing, Portsmouth; Williams Garage, Winchester; and J Petty Motors, Goole, East Yorkshire.”
