The Witham Group has announced the launch of its new brand identity, and the company’s recently awarded Royal Warrant of Appointment, as suppliers to His Majesty King Charles III.
Royal Warrants change with each new monarch and are a prestigious mark of excellence, awarded in recognition of goods and services supplied to the Royal Household and senior members of the Royal Family. This award underscores continued trust and confidence in Witham Group’s commitment to high-quality products, services, and corporate, social and environmental governance. Witham joins a distinguished cohort of Royal Warrant holders, including iconic British brands such as John Lewis, Waitrose, Jaguar Land Rover, and Barbour. His Majesty King Charles III retained 386 companies from his mother, Queen Elizabeth II’s, esteemed list of Royal Warrant Holders.
Witham Group has held the prestigious accolade of a Royal Warrant to the late Queen since 1991, and the appointment was granted for supplying lubricants and paints for the Sandringham Estate as well as other connected properties, estates and farmland.
A key aspect of the renewed Royal Warrant involves the updated use of the new Royal Crest, and this requirement prompted Witham Group to refresh its overall corporate branding and logo while updating where the Royal Crest can and cannot be used going forward. The design features a contemporary red ‘W’ incorporating oil and paint droplets, symbolising the company’s core business and representing movement and fluidity.
Nigel Bottom, Managing Director, commented: “The renewal of our Royal Warrant is a tremendous honour and a testament to the dedication of our entire team. This milestone provided the perfect catalyst to evolve our visual identity, creating a modern and dynamic brand that reflects our heritage and future aspirations. We are excited to begin rolling out our new branding and the esteemed Royal Crest across all touchpoints, from our website and product labels to our depots and fleet.”
