How important is it for parts suppliers to be proactive when it comes to bringing new part numbers to market? Well, according to exhaust specialist Klarius, it’s what makes a supplier a tried and tested workshop partner.
In an evolving automotive landscape teeming with a variety of makes and models, the challenge for aftermarket support is not just keeping pace but staying ahead. The key to success lies in a proactive and responsive approach to product development. But how can this be achieved effectively?
The first step in successful product development is a deep understanding of market trends. This requires dedicated specialists who continually analyse the diversity of vehicles and customer needs. By reviewing various makes and models, companies can ensure their product catalogues reflect the most current and demanded aftermarket needs. This strategic approach enables the development and launch of products at the best possible time, meeting market demands precisely when needed.
While many companies may start with a focus on local markets, expanding their vision to include global trends can provide a competitive edge. This doesn’t mean losing sight of local needs but rather integrating them into a more comprehensive understanding of global demands. Such a holistic approach ensures products on offer are relevant and available across diverse markets, reinforcing a supplier’s position as a leader in its industry.
Being first to market with new products is a significant advantage in the competitive automotive aftermarket. A high rate of new product releases can set a company apart. This rapid development cycle is key to staying on top of demand, offering the latest solutions before anyone else.
A wide product range must also meet the highest quality standards to ensure reliability and customer satisfaction. Certifications and endorsements, like those from the VCA in the UK or the TÜV in Germany, are vital as they attest to stringent quality control measures and enhance trust in a company’s products.
Klarius Products aims to espouse these principles through its new to range programme. By adhering to these strategies, it anticipates the needs of the automotive aftermarket. By focusing on these core principles, the company is aiming to ensure that garages always have the right parts when they need them.
Kings of León
Klarius has broadened its range of aftermarket emissions components, including full exhaust systems for a couple of variants of the SEAT León. The release includes 14 new additions that are tailored to various vehicles.
Since its debut in 1999, the SEAT León has not only carved a niche for itself as a hot hatch in the compact car market but has also etched its name in the automotive industry. Emerging as a symbol of Spanish flair in design, coupled with the engineering precision of the Volkswagen Group, the León is based on the revered VW Golf platform. This fusion has birthed a vehicle that’s not only visually striking but a joy to drive, appealing to a broad spectrum of car enthusiasts.
