Castrol continues to evolve its lubricant offering to protect a diverse UK car parc.
Many of today’s consumers are finding themselves more disconnected from car maintenance, with many not aware of the importance of ensuring their vehicles are lubricated on a regular and appropriate basis. If vehicles aren’t lubricated correctly, costly repairs can be required if the incorrect oil is used.
15.7 million UK cars can all be serviced using Castrol Magnatec, aiming to allow workshops to simplify their inventory management and ensure the correct compatibility with thousands of vehicles, including many from Citroën, Fiat, Ford, Honda, Kia, Peugeot, Toyota and Vauxhall for better engine protection.
Stop start driving
In recent years, traffic congestion in urban environments has become more severe and places more strain on engines and lubricants. The average driver can stop and start up to 18,000 times a year. The process of stopping, starting, accelerating, decelerating, and idling generates increased microscopic engine wear, with metal fragments worn away from the surfaces of critical engine parts creating damaging particles.
Castrol Magnatec’s dualock molecules are said to cling to critical engine parts and lock together to form a layer of protection, reducing both engine warm-up and re-start wear by 50 per cent.
Castrol has designed a Magnatec ‘case’ master image based on the company’s new product packaging launched last year. In line with Castrol’s PATH360 sustainability strategy, this new packaging uses 20 per cent less plastic for the five-litre bottle, one of the best-selling products in the range. In Europe, the new bottles are expected to save around 1,000 tonnes of plastic per annum compared to the previous small bottle designs and aggregated across the full bottle range. The new marketing assets also aim to showcase Castrol’s new brand identity, including an updated logo.
The corners of the bottles have also been transformed into smart ridges, which is said to enhance their sturdiness and durability, while the overall bottle shapes have been optimised to maximise space utilisation on pallets and shelves. This approach to space optimisation includes relocating the handle to the corner of the bottle. As a result, there is now a 28 per cent increase in the number of cartons containing four-litre bottles that can be accommodated on a single pallet. Compared to the previous capacity of 28 cartons, a single pallet can now hold 36 cartons containing five-litre bottles.
Expanding range
Castrol continues to add to the Magnatec range. Last year, the company launched a formulation that has been designed to meet the specific needs of Fiat GS1 and DS1- compatible engines, found in models such as the Fiat Panda and 500, Jeep Compass and Renegade, and Alfa Romeo Mito. Castrol magnatec 0W-30 GS1/DS1 is designed for use across all Fiat petrol and diesel vehicles where Fiat recommends an ACEA C2 or earlier specification 0W-30 lubricant. The new product is the first Castrol engine oil to meet Fiat 9.55535-GS1 and Fiat 9.55535- DS1 specifications.
