With lights a key area of the MOT, OSRAM is urging workshops to ensure they do the ‘bright’ thing for their customers.
The dark nights mean good quality lighting is a must and it’s important that every vehicle is fitted with working lights to maximise safety on the roads for both drivers and pedestrians. It’s important for mechanics, workshops and retailers to realise that if a bulb is not bright, then it’s not right.
Checking all vehicle lighting application thoroughly is a fast and simple exercise and should be applied to every vehicle going through the workshop for servicing, especially as faulty bulbs are one of the most common reasons for MOT failure.
With lighting technology constantly evolving, the options for technicians are endless. OSRAM is urging them to ‘check’, ‘change’ and ‘upgrade’, and to opt for high-end innovations from established Original Equipment brands and benefit from the quality of their products and support offered.
As an OE lighting manufacturer, OSRAM is all about product quality, working alongside customers, listening to and building on feedback, as well as ensuring they can offer the appropriate level of support where necessary to garages and workshops.
Added convenience
Having access to the correct bulb is essential. Workshops should be able to find the right bulb for well-known brands of cars, bikes and trucks using specialist tools such as OSRAM’s Bulb Replacement Guide.
Simply enter the vehicle type or search via the order number or ECE Reference, before selecting the required light source and technology. The company’s UK and Irish customers can access the complete range from Ring Automotive’s warehouse, based in Leeds, ensuring quicker access to the best performing and selling OE quality bulbs.
Trust and traceability
The company’s Trust Programme now includes Halogen upgrade bulbs packed in their distinct duo box packaging. It provides a solution to fight against counterfeit products by merging a unique bulb ID with a unique packaging ID. The online tool is available to support customers so they can check and identify HID and Halogen originals from HID and Halogen counterfeits.
Counterfeit and spurious products negatively impact all businesses and motorists in the supply chain, as there is an evident safety risk, and they often have a very reduced lifespan and insufficient photometric values. Severe damage can also be caused to the headlight, such as fogging, and the electronic components, such as the control units, airbags and communication systems.
More details on the OSRAM Trust Programme can be found online.
Upgrade from MOT failures
OSRAM has recently launched the Night Breaker 200 halogen upgrade range to meet the need for the best and brightest bulbs on the market.
This latest addition to its already impressive aftermarket lighting range delivers a high light output. They are up to three times brighter than standard bulbs and provide up to 20% whiter light then required by law. The light beam extends up to 150 metres and the strong luminosity of the bulb provides improved, wider visibility of the road ahead.
Night Breaker 200 provides motorists with a halogen upgrade bulb that is up to 200% brighter, significantly improving road illumination and safety. As the brightest halogen retrofit bulb in the range, it expands the company’s Night Breaker portfolio.
The good news is that traditional lighting technologies, such as Halogen and HID, will be around for a considerable time to come and that means the most up-to-date solutions, such as whiter or brighter light, can still be retrofitted to older cars.
This means profit opportunities for garages and workshops to upsell to upgrade bulbs, and satisfied customers who will be able to see more and feel safer on the roads at night. When a headlight bulb fails on an MOT, offer your customers a choice and they will more than likely want to upgrade. Don’t miss out on profit opportunities that bulbs bring. Check. Change. Upgrade!
