CAM Systems provides tyre management solutions to professional tyre fitment workshops, as well as a number of independent garages. Here is how the company’s CAMEO system has the potential to open up new revenue streams for those businesses interested in the area.
There used to be a time when garage owners could offer a small menu of services. However, with increased competition, businesses are now looking to diversify their offering to include new services such as tyres, fitting and alignment to go alongside the traditional under-the-bonnet repairs. CAM Systems sees this diversification by traditional garages as part of the industry’s ongoing evolution. But to keep up with it, it is important for businesses to invest in the right technology. So, alongside the tools required for the range of jobs on offer, garages also need to invest in digital solutions, which includes relevant software packages.
Investment in digital technology enables garage owners to have access to platforms like CAMEO, a business management system that covers sales and ordering, stock control, integrated accounts, purchasing, pricing, workshop diary and customer/supplier management. Having all this data under one ‘digital roof’ can be daunting, but the way it is presented by this system enables technicians to easily access a job and know its status at any time.
CAMEO has the potential to benefit workshop efficiency with a reduction in key-to-key times, as well as improved transparency with customers as they can be given more insightful updates on any work carried out on their vehicle. In addition, the fact that the system is scalable means it can be set up to meet the current demands of the business with the option to expand when and where appropriate.
One business that has benefited from digital technology to support its diversification is The Auto Workshop. After introducing CAMEO, this independent garage was able to meet all its mechanical ordering and fitment needs, and because of the system’s specialism in tyre management, it has allowed the business to expand into tyre sales. This addition has opened up new sales avenues and enabled the garage to become one of the initial First Stop franchisees in the UK.
From a customer facing perspective, the use of tablet technology on the front desk to welcome customers, inspect their vehicles, and gather data for future service opportunities within a GDPR allowance, ensures easy access to future sales opportunities for the business with that customer. The business has also benefited from the software because it has supported the introduction of web sales and service points, which has led to increased efficiency as members of the team do not have to manually input data from these opportunities because the customer is driving the system.
