The IMI and ITN Productions have partnered together to produce a news-style programme entitled ‘Driving Change’, which looks at new technologies, flourishing career opportunities and the desire to move towards a fully licensed and regulated industry.
The film, hosted by newsreader and presenter Natasha Kaplinksy, explores four key areas of the motor industry:
- Business Opportunities
- Synchronising with Customers
- Powering the Future
- Innovation
Organisations and companies from the automotive industry were approached by the IMI to help put the film together.
Business Opportunities
The ‘Driving Change – Business Opportunities’ programme examines fresh thinking and operational changes that have helped industry-leading organisations improve professionalism and performance. A compelling special report reveals the significant return-on-investment of apprenticeships, based on an IMI report.
Eight sponsored news-style reports feature in ‘Driving Change – Business Opportunities:’
- Black Horse Finance – a financial model that helps vehicle dealers grow their businesses in a real and sustainable way.
- Marketing Delivery – helping dealers utilise new technologies to improve communication with their customers and provide enhanced customer care.
- Northridge Finance – a joint venture package that gives car dealers a vested interest in the customer’s ability to pay, and satisfies new car financing regulations.
- Next Gear Capital – reveals how stocking plans help car dealers reduce their financial debt.
- Paragon Automotive – using new technology can maximise a vehicle’s marketable value.
- RAC – a telematics system that ‘listens-in’ to cars, and uses technology to help businesses alert customers, before problems occur.
- Tradex – alerting businesses to often ‘unexpected’ areas of risk, and taking a hands-on approach to insurance for vehicle owners.
- Traka – intelligent key management systems that help car dealerships be more efficient and cost-effective.
Check back over the coming days for the remaining three films.
For more information from The Institute of the Motor Industry, click here.
