The IMI and ITN Productions have partnered together to produce a news-style programme entitled ‘Driving Change’, which looks at new technologies, flourishing career opportunities and the desire to move towards a fully licensed and regulated industry.
The film, hosted by newsreader and presenter Natasha Kaplinksy, explores four key areas of the motor industry:
- Business Opportunities
- Synchronising with Customers
- Powering the Future
- Innovation
Organisations and companies from the automotive industry were approached by the IMI to help put the film together.
Synchronising with Customers
Consumers are increasingly looking for connectivity and seamless experience. ‘Driving Change-Synchronising with Customers’ reveals some of ways in which digital technologies, marketing strategies and financial products are helping dealerships attract new customers and build loyalty.
With predictions that the number of women with driving licenses in the UK will soon outstrip men, the IMI is keen to encourage a greater representation of women, working in the industry. Currently, women are just two per cent of the automotive workforce. This programme features a special report on womens’ perceptions of the industry, and the career opportunities that are available.
Six sponsored news-style reports feature in ‘Driving Change – Synchronising with Customers’
- GFK – the global research company, helping its motor industry clients understand consumer trends and purchasing preferences.
- Autotrader – how retailers and manufacturers are adapting to the purchasing journey of the connected consumer.
- Premia Solutions – helping car dealerships retain customers by using technology to deliver a better quality of experience for customers making insurance claims.
- JCT600 – how ‘giving back to the community’ and being a ‘Top 100’ employer builds a successful dealer franchise.
- WMS Group – Sir Stirling Moss endorses a warranty scheme that is building strong and trusting relationships with customers.
- Tracker – how innovative tracking devices are helping dealerships improve driver and vehicle performance.
Check back over the coming days for the remaining two films.
