Failure to change an old cabin filter is a significant cause of disappointment and unnecessary suffering for drivers and many passengers.
Despite the unquestionable comfort and health permutations that can result from cabin filter wear, a surprising number of technicians still choose to ignore replacement when the customer’s car arrives for its service, even though it is a listed item on the service schedule.
The reasons for this are often two-fold: the mechanic believes that cabin filter locations are difficult to find, or that the product is a nightmare to install. As a consequence, some will, therefore, neglect replacement completely.
Solving the mystery
The reality is that vehicle designers will continue to hide cabin filter locations, thus making life difficult for the technician, who doesn’t have carnal knowledge of the car they’re servicing.
That’s why Corteco, suppliers of quality replacement cabin filters to the aftermarket, are eliminating all elements of this mystery by providing garages with a leaflet inside each product box that highlights the exact location of the filter.
Not only does this mean that the time spent searching in every nook and cranny is now reduced to just a minute or two, the replacement process often only takes a few additional minutes to achieve.
“Whether it’s a BMW, Ford Focus, Ford Galaxy or any other vehicle in your workshop, the location details are inside the appropriate Corteco box. What’s more, the recommended fitting times are all listed in our catalogue if you need them,” says Product Manager, Satbinder Rana.
“Installing a new cabin filter – particularly a carbon activated replacement – is the fastest way to boost service levels, increase customer satisfaction and raise sales margins at the same time. It’s a no-brainer really!”
The profit? You do the maths!
And the sales figures support this. For example, franchised dealer workshops sell up to three times more cabin filters per week than independent garages. You know the average cost of a cabin filter so it’s not hard to work out the maths!
Why is a cabin filter so important?
– Tests show that in daily traffic, the quality of the air inside the cabin can be between 5-6 times worse than the air quality outside at the kerbside. That’s bad news for anyone inside susceptible to airborne irritants, like dirt, dust, pollen, or the effects of exhaust fumes/unpleasant smells that will be sucked in through the air-intake and re-circulated.
– An unchanged cabin filter is a clogged and ineffective component that will soon compromise the performance of the system it was designed to support. You wouldn’t skip on replacing an oil filter – and some of those can be much more troublesome to change, says Corteco.
