PMM takes a look at two new bulb ranges from Lucas.
For nearly 150 years, the Lucas brand has illuminated our paths – long before the Ford Model T rolled off the production line, and even before the first Mercedes ‘horseless carriage.’ From the seas to the streets, Lucas lighting has been trusted by generations.
As a mainstay in the automotive aftermarket, Lucas lighting continues to shine brightly, meeting the evolving demands of distribution chains, technicians, and drivers alike. Now, the brand is poised for an exciting leap forward with a new generation of Lucas bulbs, driving its market presence to unprecedented heights.
Behind this development is ELTA Automotive, based in Birmingham, the birthplace of Lucas. As lighting specialists and the longest-standing Lucas licensee, ELTA has launched a three-pronged strategy to propel the brand. By forging global manufacturing partnerships, implementing rigorous quality assurance through cutting-edge testing facilities, and revitalising the Lucas brand image, ELTA is bringing 150 years of heritage back into the spotlight of the automotive industry.
Brighter or whiter?
Leading the charge in Lucas’s 2024 bulb lineup are two flagship upgrades, designed to meet the key desires of today’s drivers: Brighter or whiter? With this simple choice, upselling to customers requiring replacement headlights has never been easier.
By focusing on two clear upgrade paths – style or performance – Lucas simplifies the decision-making process, cutting through complexity to boost sales conversions and improve customer satisfaction.
Brighter?
Look no further than the Lucas LightBOOSTER, now offering up to 200 per cent more light on the road. With options for 100, 150 and 200 per cent brightness increases, there’s a solution for every budget. Whether drivers need halogen or HID, they’ll enjoy enhanced visibility, all while staying 100 per cent road-legal and e-marked for safe driving.
Whiter?
Enter Lucas WhiteBOOSTER, the company’s most advanced blue mask technology to date. It’s engineered to filter out yellow light at the brightest points of the premium filament, delivering a 5000K white light for halogen bulbs, and up to 6000K for road-legal HID. The result? A crisp, white look that enhances both style and provides a more modern look.
