ZF Aftermarket has announced it will be highlighting the importance of using genuine original equipment (OE) quality parts and educating the market about the dangers of counterfeit alternatives.
Its ‘Keep it Real with ZF Genuine Parts’ initiative will highlight the commitment of ZF Aftermarket to deliver safety and performance, reflecting the company’s esteemed OE heritage and engineering excellence.
Marco Neubold, Head of Business Line Industrial Aftermarket at ZF, sheds light on the dangers of counterfeit parts. He commented: “The resemblance of counterfeit parts to genuine ones is often misleading, concealing the potential risks related to safety and economic impact,” Neubold remarks. “Our initiative is more than a campaign; it’s a promise to our customers to provide education and awareness about the real importance of using authentic parts.”
To help combat the entry into the market of counterfeit parts, ZF Aftermarket has implemented a system for authenticity and part verification, including QR code scanning and direct support channels. It is hoped, these measures will not only ensure the integrity of ZF Aftermarket products but also strengthen the trust and confidence of customers and partners.
Counterfeit parts not only compromise safety but also lead to higher operational costs, including increased fuel consumption and more frequent maintenance.
The drive towards using genuine parts is part of ZF Aftermarket’s broader mission to enhance customer satisfaction and educate the market. The initiative aims to promote the importance of the use of genuine parts and to clarify the economic and safety ramifications of counterfeit product.
