TRICO has recommended technicians to check wiper blades and upsell them in the summer season, as the popularity of staycations continues.
While wiper blades sales are generally restricted to the colder, winter months, this should not be the case. Wiper blades should reportedly be sold all year round, as it’s likely to rain throughout the year, not just in winter.
Staycations have grown in popularity since the COVID-19 pandemic, when members of the public were not allowed to travel to different countries, however the trend of staycations has continued and presents technicians with an upselling opportunity.
As well as offering ‘winter checks’ workshops should be offering a ‘summer checks’ service to customers and check the basics, such as tyres, wiper blades, washer fluid, bulbs and batteries.
All these components are critical to road safety and if a driver is driving a considerable distance to their holiday destination, these should be checked and potentially replaced if there are signs of wear.
Wiper blades are an ‘easy’ upsell, because it’s simple to show drivers the damage, especially if the factor or technician can put the wipers on and demonstrate their ineffective clearing.
The complete TRICO range features conventional, beam, hybrid and specialty blades in all lengths, for both front and rear applications, including TRICO Flex and TRICO Exact Fit.
Valentin Neagu, Product & Technical Support Manager – Wipers AM, said: “Workshops and factors should continue looking for opportunities to upsell products no matter what the weather, and as wiper blades are such a safety critical component, it should be an easy sell.
“Staycations are so popular, but drivers should be aware of their vehicle’s health and should ensure the most safety crucial components are in good condition before setting off on a long journey. It should only take a few minutes to change wiper blades and it could be the difference between a driver seeing clearly through a storm, or not at all.
“We recommend changing wiper blades at least once a year, so technicians and factors should have the confidence to discuss the reliability of a driver’s wiper blades and potentially make a sale and ensure they are kept in optimum condition.”
