OSRAM and Ring have put over 100 virtual rally stars to the test in its eSports event running simultaneously with the final round of the British Rally Championship (BRC), the Cambrian Rally.
The eSports event was hosted on Codemasters’ leading 2019 rally title, DiRT Rally 2.0 across Xbox, Playstation and PC platforms.
The OSRAM and Ring Rally challenged players with eight stages on the in-game Wales event, while crews competed in the real-life Cambrian Rally, the last round of this year’s national championship.
OSRAM and Ring’s first ever eSports event offered players the chance to win some OSRAM Night Breaker 200 headlights, Ring’s MAGflex inspection lights, plus battery care equipment and tyre inflators.
Henry Bisson, Marketing Director at Ring Automotive, said: “It was great to have players from all over the world take part in the rally, which was an exciting new way of engaging with rally fans and showcasing our brand to the rallying audience.
“While crews negotiated the tough stages of north Wales for the final event of this year’s British Rally Championship it was an interesting dynamic to be simultaneously watching the virtual OSRAM and Ring eSports action unfold.”
