Online growth mirrors consumer trends

Online growth mirrors consumer trends

According to a recent online buying study commissioned by Nielsen, 17% of British consumers who intend to buy cars, motorcycles or related ‘accessories’ will now do so online, which is 40% higher than the European average.

TecAlliance, through its TecDoc replacement parts information data arm can confirm this online revolution as the demand for its electronic data for businesses developing their parts sales through eBay has mushroomed.

“Although some in the trade may not realise it, the system that underpins the eBay platform is the TecDoc web services package,” says Shaun Greasley, Commercial Director for TecAlliance UK and Ireland. “With this option, businesses are able to access the official supplier parts data on the TecDoc system with all the linkages to the ‘K’ type numbers to enable the correct identification of the right part for the right vehicle, but in a format that fits with their own website infrastructure.

“We have developed this option with eBay and their Enterprise customers (businesses that turnover more than 1.5M a year), to make it as easy as possible for existing aftermarket businesses to take advantage of the opportunities the Internet provides and to allow them to make the transition from traditional to web-based trading as smooth as possible.

“Online activity is not just restricted to consumer sales of course, as both our TecDoc CATALOG and TecRMI technical service and repair data, products specifically designed for aftermarket professionals, are web-based and therefore compatible with any computer hardware/IT system.”

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