LIQUI MOLY is striving towards the same goals achieved with its motor oils for its care products. Various items have been optimized and the entire care range now has a new label design.
The readers of various important car magazines in Germany have voted the care products by LIQUI MOLY to second place; a very good starting position for the targeted jump to the top. To make sure this happens, the entire care range has been subjected to a relaunch. The emphasis of the revision is in the polishes. The new formulations are easier to process, are better resistant against weathering influences and are ideally suited to state-of-the-art paints.
Every single care item has a completely redesigned label with a colour coding system. The system is divided into eight colours: Red for paint care, orange for rags and sponges, yellow identifies plastic care items, green products are for the vehicle interior, blue stands for glass care, and violet for top cleaning. Items for rims and chrome are given grey labels and rubber care black ones.
“The new design is to better emphasize our products on the shop shelves and better support the customers in choosing the right item,” explains Peter Baumann, Marketing Manager of LIQUI MOLY. That’s why the font of the product names have been enlarged and pictograms more heavily used for instructions for use.
