There was a spectacular turnout from competitors flying the flag for Lucas Oil at Santa Pod Raceway’s Main Event recently.
The brand’s pennant was present on a record number of vehicles both on and off the track at the UK’s most action packed venue over the Bank Holiday Weekend. From Sportsman Bike to Pro Bike, Junior Dragsters to Pro-Stock, Funny Car and Top Fuel Dragsters, Lucas Oil was a prominent brand on view.
Even Santa Pod’s Main Event support vehicles – also sponsored by Lucas Oil – displayed the famous shield, while the brand’s motor oils and additives were selling fast in The Pod Shop.
The Main Event is one of the most popular events on the Santa Pod sports calendar and draws competitors and visitors from around Europe because it features important FIA/FIM qualifying events.
Lucas Oil drivers were competing in almost every class, but notable successes came in the more prestigious events. Stig Neergaard flew the flag in winning the the prestigious FIA Top Fuel class, but Micke Gullqvist had to settle for second place in the Pro-Modified.
Les Downey, Managing Director of Lucas Oil Products (UK) said, “Our support for Santa Pod is a central part of our promotional strategy and it puts the brand name in front of thousands of spectators. It’s likely that most of the TV footage, videos and photographs taken during the weekend will feature our logo somewhere.”
