ExxonMobil celebrates success as 1,000th independent workshop joins branded initiative across Europe
The Mobil 1™ Workshop Programme, ExxonMobil’s initiative designed to support independent workshop owners, celebrates welcoming its 1,000th site across Europe. In the short time since its launch in April 2015, the programme has experienced an influx of site operators joining the initiative, with 1,000 sites participating in 29 countries.
The impressive milestone demonstrates the unquestionable success of the Mobil 1 Workshop Programme and the many benefits it can provide site owners. Offering a set of tools, training, robust promotions and expertise from Mobil 1, the world’s leading synthetic motor oil brand*, the programme’s benefits have helped site operators meet the challenges of the demanding and ever-changing lubricants market.
Luis Antonio Ruiz, site owner of ‘Tool Box’ in Segovia, Spain, explained that: “Our clients are looking for quality, with available assets such as the technical team, sales training and marketing resources we have been able to provide quality and build close relationships with our clients. The Mobil 1 Workshop programme is an incredible service. Since our first day with the programme we have grown in quality and confidence.
The addition of the 1,000th Mobil 1 Workshop Programme site is the first in a line of milestones planned for the initiative. The popularity of the programme among workshops reflects their confidence that Mobil 1 will help to drive sales within their business.
The programme is planned to develop further in 2017 and will continue to help workshops meet tough consumer oil change expectations and to improve their customers’ oil change experience. Alessandro Rota, ExxonMobil Field Marketing Advisor commented: “As the programme continues to grow and expand in our second year of operation, throughout 2017 we will continue to expand by launching a further range of marketing assets to enhance the programme for site owners.”
