Dickies, the internationally renowned workwear brand, has invested into over 200 customers with a strong footfall for Dickies products and created some bespoke workwear centres.
Family owned Linnell Brothers has recently become one of the selected stores to be a Dickies Authorised Workwear Dealer.
Based in Silverstone, Northamptonshire, a stone’s throw from the famous F1 Motor Racing Circuit, Linnell Brothers is one of the UK’s longest established Timber Merchants and has been supplying quality timber products for over 130 years.
Today, the company is run by the third and fourth generations of the Linnell family. Under their direction, the business has grown and moved from its original location in Silverstone Village Centre, to new, purpose-built premises occupying a ten acre site just outside the village.
Chris Atkinson, Key Account Manager at Dickies added: “In looking to support Linnell Brothers grow their sales further with Dickies we worked closely with Unishop to create a fresh new ‘shop within a shop’ workwear display area and a range to match that could cater for their whole customer base.
“By creating these workwear centres for Dickies products it helps them to stand out and it has already proven that sales increase. We managed to turn around the concept in just a couple of days and it is already proving popular with customers.”
Jeff Shrimpton, Shop Manager at Linnell Brothers said: “We have been working with Dickies for nearly ten years. We stock a wide range of workwear to cater for our customers who are made up local famers, landscapers, fencing contractors, builders, mechanics, plumbers, electricians and DIYers.
“With us moving to new premises we identified an opportunity to increase our workwear offering to the customer and having the extra space we were able to set up the ‘shop in shop’ concept. Our expectation was that we would be taken seriously as a supplier of workwear to the industry and that would elevate our profile in terms of an enhanced safety and work wear offering.
“This has been positive both in terms of the presentation and layout of the product but also in the increased product offering it has enabled us to display.
“Dickies have added a new range of shirts into the collection to enhance its current Tattersall collection, as well as a new range of jackets and trousers. Each is suited to specific pursuits but all are versatile and comfortable enough to be worn at any time. The new range is very popular and we took on a large amount of this new range when we put the new workwear centre in.”
