Comline has announced the launch of a social media competition designed to fill the void left by the postponement of EURO 2020.
Focusing on automotive, yet harnessing a typical football tournament format, Comline ‘EURO CAR 2020’ will match-up 16 of Europe’s finest automotive creations from the likes of Aston Martin, Ferrari and McLaren, asking the brand’s Facebook and Instagram followers to vote for their winners across the next four weeks. Each and every participant will also be entered into the hat to win an exclusive track-day experience.
Group Marketing & Communications Manager, Leigh Davies, commented: “At a time when all of Europe should be about to embark on a festival of football, but instead remains focused on the COVID-19 pandemic, we wanted to do something fun and offer a welcome distraction that taps into our audience’s genuine passion for automotive – a passion that we share here at Comline.
“We fully expect some interesting exchanges and some good-natured (hopefully clean) banter as our petrolhead followers’ get behind their vehicle of choice.”
Aside from being a fun campaign, there will also be a serious prize on offer for one lucky participant. Every social media user that places a vote during the campaign will automatically be entered into the hat to win an exclusive Car Chase Heroes track-day. With 15 ‘fixture’ posts planned for this campaign a single follower can get a maximum of 15 entries into the prize draw.
Comline ‘EURO CAR 2020’ commences on Friday 12th June with the eventual winner being drawn at random on Monday 13th July.