Castrol has launched an online product finder, helping consumers identify and purchase the correct engine lubricant, transmission fluid, brake fluid and coolant for a specific vehicle.
The tool, found here, also provides directions to nearby authorised workshops and retailers who have the appropriate products in stock.
A ‘Quick Search’ feature allows the user to identify suitable Castrol products by entering the registration number, or by searching by brand and model. Users can also search by the Castrol product name before confirming vehicle compatibility. Products include those suitable for today’s growing number of electrified vehicles.
Castrol’s product finder aims to offer users a ‘one stop shop’, listing all Castrol branded workshops and distributors where the selected products are currently in stock and available to buy. Google Maps is integrated into the tool to offer a map view and route directions for suitable locations. The ‘Where to Buy’ tool also provides direct links to online retailers stocking the desired products.
The Product Finder can also be used by technicians prior to carrying out regular service, maintenance and repair work so they always use the most appropriate Castrol fluids.
Shailendra Gupte, Marketing Director EMEA at Castrol, commented: “These lubricants and fluids are carefully formulated and confirming their compatibility with a specific vehicle is the best way to unlock their capabilities. Many consumers are unsure of the most appropriate lubricant and fluids to purchase for their vehicle, and are unsure of where to find definitive guidance. In developing the new tool, our focus has been on helping consumers make informed choices while also driving footfall for workshops and retailers, streamlining the transition from online to offline and making the whole purchase process simpler and more effective.”
