Castrol has launched a Branded Mobile Mechanic programme, designed to help participating businesses build positive awareness in their local communities and attract new customers.
In addition to exclusive Castrol-branded workwear and vehicle decals, independent mobile mechanics joining the programme will benefit from digital marketing support, online training and guaranteed access to lubricants.
The Castrol Branded Mobile Mechanic programme has been developed in partnership with The Race Group, which is described as the UK’s largest independent supplier of fuel and branded lubricants.
The suite of Castrol marketing assets offered includes digital banners for websites and social media channels, and a listing on Castrol’s dedicated online search tool that helps consumers find a trusted local mobile technician.
The exclusive Castrol-branded workwear offered to every participating business includes polo shirts, softshell jackets, trousers, sweatshirts, waterproof jacket, waterproof trousers, and LED beanie hats. To keep the elements at bay when working on customer vehicles, every Branded Mobile Mechanic will also gain a portable Castrol-branded gazebo.
Mobile technician businesses must meet quality standards to join the programme. For example, customer reviews should average four out of five stars, and the mobile technician must be able to demonstrate that they work ethically and maintain a robust customer complaints process.
Available for single-van businesses as well as those operating large fleets, Castrol’s Branded Mobile Mechanic initiative has been devised to complement the established Castrol Branded Workshop scheme, which supports independent workshops across the UK with specialist training, branded marketing assets and a range of support services.
Amanda Taylor, UK Marketing Manager at Castrol, commented: “This programme has been created to support a fast-growing, dynamic segment within the independent workshop sector, and we’re excited about its potential. Through this programme we are engaging with conscientious and well-respected mobile mechanics who wish to associate themselves with trusted aftermarket brands, and we are helping them take their business to a new level – both reputationally and commercially.”
Michelle Rice, Marketing & Business Development Manager at The Race Group, added: “We’ve seen sustained growth in the mobile technician sector, and demand for such services has increased markedly during the pandemic as customers have become unwilling or unable to visit workshops in person. We work with mobile technicians that are already operating to a very high standard and have excellent reputations. This new association with the trusted Castrol brand will enable them to further elevate their profile and drive additional income.”