“Original Aftermarket a game-changer” says Brake Engineering
Brake Engineering is celebrating the one-year anniversary of its Original Aftermarket initiative stating it has already changed perceptions in the automotive industry.
Original Aftermarket was launched to redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector.
Since the launch, it has introduced a number of services to support its braking ranges including a range of merchandise, technical bulletins such as the core poster and, product literature.
Before the launch, research undertaken identified the high popularity of the Brake Engineering brand and customers’ affinity towards its aftermarket values. Original Aftermarket therefore set out to clearly define what customers can expect from the company in terms of service, range, availability, reliability and support.
Original Aftermarket proudly states that Brake Engineering is an aftermarket brand, which is in complete control of the manufacturing process. It is this attention to detail that is driving demand for products from customers.
Adam Griffiths, UK marketing specialist, said: “The Original Aftermarket initiative continues to develop, specifically on our brake pad and disc ranges, which are growing in popularity thanks to extensive development.
“We offer a complete braking solution and our focus is on “aftermarket” ranges and ensuring that what is on a motor factor’s shelf is relevant to the vehicles in independent garages.”