Borg Automotive has acquired SBS Automotive, marking the addition of a new business component that the company is not currently active in.
The addition of SBS Automotive is a component of Borg Automotive’s growth strategy, based on both organic growth and acquisitions. The first step was taken last year with the acquisition of the Spanish company Turbo Motor Inyección (TMI) which remanufactures turbo chargers. The purchase of SBS Automotive provides access to new markets, new customer segments, and new products.
Kim Kruse Andersen, CEO at Borg Automotive, said: “We are very pleased to be able to welcome SBS Automotive as part of Borg Automotive. SBS adds significant revenue and a new dimension to our business, meaning that we will now be present in new markets. We will also be adding more product groups to our existing, wide product portfolio. SBS Automotive, just as Borg Automotive, has a strong focus on the positive customer experience, and we will be even more attractive to our customers in the future.”
SBS Automotive, based in Støvring, Denmark, is a trading company creating value via purchasing, quality control, branding, stocking and distribution from its European distribution centres to distributors and purchasing groups primarily in Europe and Russia.
As the company name suggests, SBS offers a variety of product groups related to brake systems. The primary brake system products are discs, pads, shoes and calipers. In addition to brake related products the company also offers a range of steering components, wheel bearings and shock absorbers to the market.
SBS Automotive primarily markets products under the brand of NK, but also under the brand EuroBrake and private label.
Mads Bonde, CEO of SBS Automotive, said: “It means a lot to us to become a part of Borg Automotive. It is a very solid company with a strong position in the market, a unique business model and a competent organization. At the same time, we are very complementary in terms of both products and markets. Therefore, there is no doubt that it is the right partner for us to consolidate with. Being a part of Borg Automotive gives us access to additional resources which means, that we are able to strengthen our strategic plans and business development.”
