In the Aftermarket Voices series of articles, Niterra UK’s marketing manager Becca Knight reflects on some of the conversations she’s had while co-hosting The Spark Inside podcast.
Women have long been underrepresented in the UK aftermarket – but that is beginning to change. From garage owners and mobile technicians to apprentices and engineers, more women are stepping forward, claiming space, and reshaping what the trade looks like.
One of those voices is Louise Baker, experienced mechanic and founder of Womanic in Birmingham. She joined The Spark Inside to share her approach to running a successful, customer-focused garage and the motivation behind creating a more inclusive space for both customers and technicians. “I wanted to create a business that worked for me and my daughter,” she said. “Now I get messages from women saying, ‘Thanks for showing me I can do this too.”
Louise highlighted three areas every technician or workshop can benefit from: planning, trust and standards. Her garage works on an appointment-only basis, booked four weeks in advance. “Customers appreciate that level of service, and it means I’m never rushing to fit in last-minute work that could compromise quality.”
Building trust is key to lasting customer relationships. “I make sure my customers understand the work being done. I’ll show them the worn parts, explain what’s needed, and make them feel comfortable about their choices. It’s about honesty—whether they’re a car enthusiast or someone who just needs to get to work without stress.”
She’s also passionate about raising standards. “Whether it’s a clean, safe garage or using high-quality parts like NGK, it’s all part of the standard you set. That’s what brings people back.”
Her views are echoed by fellow mechanic and podcaster Charlie Broughton: “People said I couldn’t do it because I was a woman. But I kept turning up, kept asking to help. Now I’ve found a path I love – and I hope others see it’s possible.”
Creating a more inclusive trade for women doesn’t just benefit individuals – it strengthens the industry as a whole. By encouraging more role models, supporting flexible work environments, and highlighting success stories, the aftermarket can ensure it’s a place where everyone thrives.
These stories are a testament to what the future of the trade can look like – professional, inclusive, and customer-first. By sharing practical takeaways, and leading from the front, women like Louise and Charlie are reshaping the workshop space.
