Automotive parts supplier Automotive Brands outlines the journey its products make from the race paddock to the workshop.
At the centre of the automotive industry, the value of a supplier goes far beyond competitive pricing but is measured by the ability to provide quality products, consistent service and ultimately increase workshop efficiency. These pillars define our business group, Power Maxed, Steel Seal and Power Maxed Racing.
Our products are created on a Track to Trade integration. By aligning the technical precision of the British Touring Car Championship (BTCC) paddock with the chemicals we supply to the shelf, we ensure our products are not just lab tested but tested under the most extreme thermal and mechanical conditions. Following the fire on August 9th, 2025, when our entire business infrastructure was reduced to ash in a matter of hours, we demonstrated our resilience by getting two new cars ready within seven days to race at Knockhill in the BTCC championship. This milestone has proved, more than any brochure could, that our commitment to performance and the automotive trade is stronger than any catastrophe. This integration is the core of our business, as we are able to utilise our technical accuracy from the BTCC paddock directly with the chemicals we bring to the shelf.
For the professional workshop, Steel Seal provides a straightforward, pour-in-head gasket fix that saves customers significant repair costs. We understand that in many cases, a full head gasket teardown simply doesn’t align with the current market value of the vehicle. Steel Seal is designed to seal leaks in the head gasket or cracked cylinder blocks without the need to dismantle the engine. By saving hours of labour and minimising costs for the customer, it acts as an essential tool to improve overall shop efficiency.
Where Steel Seal provides a solution once a failure has occurred, the Power Maxed additive range focuses on preventative maintenance to avoid those costly problems in the future. In an era of complex emission sensors and sensitive exhaust systems, these additives are not just optional extras but essential maintenance steps. Products such as our DPF cleaner, Petrol injector cleaner and catalytic cleaner are engineered to remove harmful carbon deposits and contaminants from the engine and exhaust system. By doing so, they help improve fuel economy, restore performance and prevent the need for expensive component replacement. Providing a higher level of service to the end user.
For a technician, a routine job can quickly turn into a headache when fighting against poor-quality aerosols and ineffective degreasers. This is why the ‘small’ details matter. We’ve extended our technical expertise into our professional range of workshop cleaners and lubricants, focusing on high-performance formulations and high-quality delivery systems. A clogged nozzle or flimsy container doesn’t just waste product; it eats away at the technician’s time. By focusing on industrial-grade containers and fast-acting chemical formulas, we ensure that simple tasks remain quick and efficient. Our workshop range is designed to work first time, every time, allowing the technician to focus on the repair rather than fighting the tools.
Beyond the quality of the chemicals themselves, a priority for a busy garage is the logistics. If the product isn’t on the shelf, the job may be delayed, causing the customer an inconvenience and damaging the workshop’s reputation. Following the fire in August of 2025, our primary focus was simple: getting back to the trade that relies on us. Despite losing our entire infrastructure, we were fulfilling orders again within two weeks, truly showcasing our dedication to our partners.
In December, we officially moved into our new HQ in Studley, marking the final stage of recovery. Our purpose-built facility has enabled us to rebuild our operations from the ground up, making our logistics faster, smoother and more efficient than before. This site isn’t just a warehouse but is a central hub designed to support the modern workshop with quick turnaround and high stock availability.
Technical expertise
However, our after sales support goes beyond just delivery. We pride ourselves in technical availability, with a dedicated team readily available for after sale support. If you ever have a question about an application or a product compatibility query, you are talking to a team that is trained and understands the technicalities of the workshop environment.
The combination of our companies (racing, car maintenance and repair products) is what allows us to maintain our trusted and reliable reputation. We aren’t just selling standalone products but providing a complete technical system that allows your garage to be more profitable and more efficient.
As we look ahead, our mission remains the same, to help technicians keep vehicles moving, reliable and affordable. No matter what car you are working with, our goal is to provide the chemical tool that allows you to work smarter, not harder, backed by the resilience and performance of a team that lives and breathes the automotive industry.
