The winter months are the key selling period for glow plugs and Niterra is working closely with workshops to ensure they do not miss out on any service opportunities for its NGK ignition parts range.
NGK glow plugs provide over 70 per cent coverage of the 17.3 million diesel car parts in the UK, as well as frequent new-to-range launches to ensure popular and new models join the coverage. The components are often noted for their fast start, reliability, and ability to perform in tough cold weather conditions, something which is becoming increasingly important for a glow plug to deliver. As an indispensable part of the exhaust and emissions system they are also essential for maintaining optimum emissions and play a role in preventing damage to related components, such as the clogging of the exhaust gas recirculation valve with excess deposits.
Seasonal peak
The winter months become a natural pinchpoint for glow plug demand due to seasonal changes and emissions testing, along with standard servicing requests. Becca Knight, marketing manager, Niterra UK, said: “We work year-round to provide availability of our highly demanded NGK glow plugs ready for the seasonal peak, to ensure workshops have what they need to maximise their service opportunities this winter. Our Original Equipment quality glow plugs provide workshops with the precision and performance their customers need.”
NGK glow plugs aim to provide workshops with OE quality performance for their aftermarket customers. In some cases, NGK glow plugs will have been the OE fitment of choice for the application, meaning that the workshop can continue to offer the high quality and performance their customers know and expect by stocking NGK for their servicing.
Niterra also supports the recommendation of replacing a full set of glow plugs if one or two are faulty for best results and good customer service. Not replacing the full set, or use of budget alternatives, can be a false economy for the workshop in the form of returning vehicle faults and declining customer satisfaction. Distributors who select NGK glow plugs can extend that best practice and best results to their workshops this winter.
