Electrification demands a significant shift in how independent garages operate, and it’s not just about the technical side of things.
How we connect with and support EV customers is just as crucial. For EV owners, a trip to the workshop is about more than just a service – it’s about building a trusted relationship with the garage to ensure peace of mind.
Today’s EV owners are clued-up, tech-savvy, and often environmentally conscious. They expect expert advice and a smooth, hassle-free service. If they don’t get it, many won’t hesitate to take their business elsewhere.
In fact, according to GiPA, 57 per cent of EV owners would consider leaving their current provider if it lacked EV expertise.
Trust is key to building customer loyalty. For EVs, it all begins with education – both for our technicians and our customers.
Many EV owners mistakenly believe their vehicles require little to no maintenance and garages have a vital role in dispelling these myths, explaining the unique needs of EVs, and emphasising the importance of regular checks.
At Cleevely Group, we treat EVs as just another powertrain, integrating their servicing into our daily operations. This approach not only reassures EV owners that their vehicles are in expert hands but also shows our ICE customers that we’re just as capable when it comes to EVs.
Interestingly, the average invoice value for EV repairs often surpasses that of traditional vehicles. This reflects the willingness of EV owners to invest in quality service. Being ‘EV-friendly’ isn’t just about upgrading tools or gaining qualifications. It’s about embracing a cultural shift.
So, to tap into the growing EV market, you need to understand the changing needs of EV owners and meet them with expertise and transparency.
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