When it comes to engine oil, there are many different options and factors to consider. Price is certainly important, but it’s far from the only consideration – your valued customers can benefit in many other ways too, as Total explains.
One key area to consider is fuel economy for the end user. A high-quality engine oil that has been developed through advanced research and development, will increase engine protection and efficiency, and thus, improve fuel economy. This helps you to build a relationship with the consumer by saving them money in the longer term. Drivers who travel longer distances will see the benefit at the pump from vehicles serviced by workshops that are using higher quality fuel economy oils.
But let’s consider more than fuel economy alone. Another benefit for using the correct premium quality oil for the vehicle can be a reduction in friction and engine wear. And as a result of this improved protection, the engine components become less vulnerable to cam and cylinder wear.
Profit potential
Of course, reduced wear on vital engine parts is a significant benefit in terms of engine longevity – a crucial factor in keeping many motorists on the roads when they need it the most. If consumers see a benefit in terms of greater vehicle reliability and economy, they will tend to build a loyalty with the garage and bring their vehicles in for servicing.
Aside from the technical benefits of stocking the right range of engine oils, Total says there is also the recognition and brand awareness to consider. Consumers are more likely to trust a business if it is using well- known brand names. They are also more likely to pay extra for premium lubricants, presenting a profit-boosting opportunity for workshops.
