GISMO, a new online garage management tool, has helped Ken Dennison at Manchester MOT to increase efficiency and accountability since the business adopted the system at the start of the year.
Since taking over the business in October 2015, Ken saw great potential in the site, and has since strived to ensure that all business opportunities are being maximised locally. By increasing the business’ opening hours he’s made a significant impact on the garage’s profits.
Keen to ensure that his time was spent on profit-making MOTs and repairs rather than time-consuming admin, Ken believed that the company needed a garage management system which could best facilitate the increase in business.
Looking for an online system that could carry out health checks, and that could be used on a tablet or smartphone, GISMO has helped him to progress from pen and paper garage management and given him access to additional customer service features. Ken is now able to send customers confirmation and reminder emails for bookings, or follow up on health check items like brake pads and tyres by simply setting a date on the system to prompt future follow up, helping to increase customer service and retention.
Ken, owner of Manchester MOT said: “GISMO helps me keep a better track of our work load, helping me see when we have time to fit work in and preventing over-booking. It is also useful to ensure that we charge for everything connected with the job, and because it adds my preferred parts margin from an entered cost price, I know that we will always make money.”
