Following its launch at Autopromotec in Bologna in 2015, Davanti Tyres, an innovative brand developed specifically for the European market, has made a significant impact on the industry.
The UK and Irish markets have quickly embraced the brand as its sales figures and market presence steadily increase.
At the helm is UK and Ireland Sales Director Sean Maddocks, who says “There is no doubt even at this early stage that the tyre industry has enthusiastically taken to Davanti. We are an ambitious and exciting new brand that has the potential to become one of the leading brands in the UK and across Europe.”
A bold claim, but Davanti has already proved it can compete with the best during an extensive set of tests at IDIADA, Europe’s leading automotive proving grounds, in November 2015.
Davanti took its most popular tyres, the DX390 and DX640 to the IDIADA facility just outside Barcelona to see how they compared to other leading brands. The tests covered a vast range of critical performance characteristics including dry braking, dry handling, wet braking, longitudinal aquaplaning, ride comfort and wet handling.
The results were hugely encouraging with Davanti being placed second only to a premium competitor and ahead of its comparably priced OE mid-range rival.
| IDIADA Results | Premium | Davanti | Midrange | Budget |
| Dry Handling | 1st | 2nd | 3rd | 4th |
| Dry Braking | 1st | 3rd | 2nd | 4th |
| Wet Handling (Objective) | 1st | 2nd | 3rd | 4th |
| Wet Handling (Subjective) | 1st | =2nd | =2nd | 4th |
| Wet Braking | 1st | 2nd | 3rd | 4th |
| Longitudinal Aquaplaning | 1st | =2nd | =2nd | 4th |
| Overall | 1st | 2nd | 3rd | 4th |
Davanti Tyres was initially developed in 2013 and its current range is designed and produced within a world-leading manufacturing facility incorporating the latest tyre building technologies.
Manufactured using an enhanced silica compound and unique, innovative tread design, the tyres provide exceptional levels of grip, fuel efficiency and comfort. Davanti is so confident in the quality of its products, that it offers a free tyre life guarantee against all products in the range.
The rapidly expanding range, which currently encompasses over 160 sizes, consists of six tyre patterns designed for specific applications. The two main patterns are the aforementioned DX390, aimed at smaller commuter vehicles, and DX640, which is aimed at the Ultra High Performance segment. The commercial range includes the DX440, a versatile van tyre with high durability capable of consistent and dependable performance even under heavy loads; and the DX420 a heavy duty commercial taxi tyre with market leading EU label results.
The latest additions to their range are the DX740 and the DX240. The DX740 breaks the mould of conventional SUV tyres by offering an extremely quiet and fuel efficient drive to this ever growing market segment. The DX240 is specifically designed to meet the needs of the Super-mini market. Available in a range of 13 & 14 inch fitments, it offers great all weather grip and ride comfort.
Davanti’s presence at tyre exhibition, Reifen, in May 2016, marks the launch of its new range of winter tyres. Covering the Car, UHP and Van markets, these tyres are sure to be a hit with existing and prospective customer bases.
Davanti’s success in the UK and Ireland can in part be contributed to their market strategy. As Sean describes, “Davanti’s aim is to return historic margin levels to the independent retail sector; at a time when margins have been in steady decline.”
He adds, “We put a lot of focus on the independent retail market; our objective is to develop the Davanti brand from the dealer level up to give our network exactly what they need. “
