Bilstein expands on what goes into its “Engineered for Excellence” tagline.
Accelerated technological progress and changing consumer demands are both a challenge and an opportunity for car manufacturers. Bilstein, as a longstanding partner of vehicle manufacturers, takes this into consideration when designing and manufacturing its products. After all, the brand stands for outstanding OE expertise, which is equally reflected in the aftermarket. Premium quality, extensive testing and durability are what the German firm claim are the foundation of its technology.
With the new “Engineered for Excellence” campaign, Bilstein is sending out a clear signal for outstanding engineering expertise. The focus is on the wealth of technical detail in the shock absorbers and suspension systems, which is reflected in the design and visual presentation of the products. “Our new campaign makes it clear that we are committed to the highest standards in suspension technology”, explains Fabian Okon, head of marketing. “Our partners in the aftermarket can rely on us because OE quality remains our standard.”
The products are characterised by their quality and reliability, which enables workshops to offer their customers the best option for their vehicles. But the suspension company aims to go one step further. With the Bilstein Academy, the company offers a comprehensive support and training programme for automotive professionals.
Range of content
The academy is divided into two strong areas: Education & Training and Technical Support. In the area of training, Bilstein organises free in-house training courses for workshops and offers numerous online courses that are available 24/7. The content ranges from shock absorber production to installation in the areas of series production, tuning and motorsport.
The academy’s technical support is available to workshops and dealers at all times. Workshop professionals can contact the team by email or by phone, even if the vehicle is on the lift and information is needed quickly.
Bilstein takes a holistic approach to its partnership with workshops and therefore supports them not only with high-quality products and training, but also in the area of communication and with advertising materials. As part of the “Engineered for Excellence” campaign, it is targeting its communication specifically at workshops and is ensuring a clear and direct approach on all relevant channels. The focus is on knowledge transfer and technical expertise. Workshops benefit from free training courses that offer deeper insights into the technologies and added value of the products.
With this campaign, Bilstein is not only making a clear visual statement, but also strengthening direct communication with its partners – for more transparency, expertise and even closer collaboration. By providing communication and advertising material, workshops are being encouraged to advise their customers even better and convince them of the quality of the products. This holistic support shows that Bilstein understands the needs of workshops and supports them in all areas of their work.
