Pro-Align are getting garages engaged when it comes to convincing customers that wheel alignment is good for them and their car. For more than 30 years, Pro-Align has empowered workshops across the UK and Ireland by supplying Hunter wheel alignment and servicing technology. Pro-Align supplies, installs, and maintains garage equipment designed to make your business ...

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PMM Editor, Kieran Nee, chats to Impression Communications’ Hayley Evans about the importance of marketing to the modern workshop. Hello Hayley, could you give our audience an overview of who you are and what your role is? I’m Hayley Evans, Account Director at Impression Communications. I’ve been in PR for over 10 years and good majority of that has been in ...

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Marketing expert Louise Ellison returns with her first Marketing Toolbox article of 2020. Traditionally, the motor trade has been dominated by men, but this is changing and now garages should make the effort to appeal to female customers. Louise explains how… Even in this modern era of feminism and equality, the motor trade is still undoubtedly a male dominated industry, dogged with a reputation for being unscrupulously sexist. This ...

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Andy Savva, the Garage Inspector, is back to fill us in on the importance of devising, and revising, a good and clear marketing strategy. Marketing is one of the most misunderstood areas in business. This may be to do with the flashy image that is often associated with the marketing profession, or perhaps it’s regarded as a concern only for those directly involved ...

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Kalimex’s retained Chartered Marketer, Dee Blick, explains how to construct and send quality marketing emails to past, present and potential customers.

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Dee Blick offers marketing hints & tips for garages and provides tips on customer retention.

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Dee Blick offers marketing hints & tips for garages and provides tips on how to grow your business on a budget.

The post The Marketing Guru – How to grow your business and not part with a penny appeared first on Professional Motor Mechanic.

CarVue's Marketing Director Alex Knight offers some top tips
For a business to thrive, it needs a good marketing strategy and a focused approach, whilst you may be busy booking in customers, keeping an eye on accounts and undertaking a range of administrative duties as well as being HR Manager, Operations Director and in many cases, Master Mechanic, marketing can seem like a luxury.

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MAM Software is pleased to announce the general release of Online Booking, a website MOT booking module for its existing Autowork Online garage management solution. Designed to help workshops create new business leads and enhance customer service, Online Booking is available as a plugin for existing websites or as a fully integrated module in a new website and online marketing package.

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ExxonMobil is launching the Mobil1™ Workshop Programme, a service designed to help independent workshops attract more customers and grow their businesses through an association with Mobil 1-branded lubricants.
The Mobil 1 Workshop Programme has been designed to support site operators by offering them a set of tools to help them meet the challenges of the demanding and ever-changing lubricants market.

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