Whocanfixmycar.com has announced a brand name change which comes ahead of the largest marketing campaign in the business’ history and a greater investment in brand and marketing activities in 2024.
The change responds to research the business has recently undertaken with its driver community, partners and network of thousands of UK garages, as it prepares for further growth in the automotive sector and establishes a key moment in the modernisation of the business.
Now called FixMyCar, the company has also announced its first brand advertising campaign, which will aim to direct more drivers to the car repairs platform and deliver more business for its garage network and partners.
Kevern Thompson, CEO at FixMyCar, said: “As we embark on an exciting new phase for the business, the renaming to FixMyCar marks a modernisation of the brand, as we evolve our offering for drivers, garages and partners as part of a long-term plan for growth.
“At FixMyCar we are very much focused on the future, so this year we have made significant investments in our brand and marketing efforts to reach a wider audience of drivers and add even greater value through increased volume to our garage network. The launch of our very first brand campaign marks another milestone moment for FixMyCar in what we hope will be one of many more to come.”
Ben Darby, Head of Marketing at FixMyCar, added: “After over a decade of building a strong heritage in the auto repairs industry, trust with UK drivers and building the foundations as a strong thought leader within automotive more broadly, we’re excited about embarking on the next stage of brand growth for FixMyCar.
“The modernisation of the brand marks a key milestone in our journey, as we set out a long-term strategy for establishing FixMyCar as a household consumer brand.”
