TRW Aftermarket recently launched the next phase of its ‘True Originals’ multi-media Global marketing campaign; in the spotlight this time is its brake disc programme.
This news follows reports that TRW’s last product campaign video – focussed on its Linkage & Suspension range – achieved a staggering 1.2 million views on YouTube in little more than a month; further cementing the businesses position as a leading supplier of ‘Corner Module’ braking, steering & suspension, parts and systems.
Ben Smart, Global Marketing Director, TRW Aftermarket, commented: “This next phase of the campaign conveys how TRW, in its position as an OE manufacturer, understands how vehicle systems can affect each other and thus, for maximum performance and safety, have to be manufactured to work in harmony.
“The material communicates how, as a direct result of this, TRW Aftermarket has the knowledge and expertise to achieve the perfect result with its OE quality brake disc programmes.”
In line with the rest of the campaign, this phase features a TRW ‘True Original’ employee. Star of the brake discs element is Kitty Zhu, Product Manager, Braking TRW Aftermarket, China. The dynamic material explains how Kitty applies the same skills when working with TRW brake discs as she does when performing a traditional Chinese tea ceremony; always striving to achieve the right balance of elements to obtain the perfect result.
In addition to the messages of safety, manufacturing and testing excellence, the campaign will highlight the features and benefits of its global developments in this area of braking, by examining how it provides the perfect solution for every class of vehicle.
