The second phase of TRW Aftermarket’s True Originals multimedia campaign has gone live. It highlights the confidence the company has in automotive safety, by offering premium quality shock absorbers.
Ben Smart, Marketing Services Manager, Global Parts & Service, explained: “By continuously writing new standards in safety, TRW offers a whole new way of thinking. Through the stories of the True Originals who work at TRW, we are telling the world why our people make the best parts on the market. Manufacturing the best parts requires experience, of which TRW has over 100 years’.”
“The campaign breathes new life into the term ‘Original’ by refocussing on its true meaning. Our intention is that when the market hears the term, it thinks of the TRW brand and all it stands for – across our core Corner Module offer – braking, steering & suspension.
As a direct response to test results which indicate stopping distances can be decreased by up to five percent when shocks are replaced in pairs, twin packs are available from TRW, in addition to single components.
This phase features True Original employee Amélie Beauger who works as TRW’s Product Controller for Steering, Suspension & Shocks and in her free time is a horse trail rider. By relating the driving experience to her riding, Amélie’s story shows how she looks for the same thing in her work and her free time: ‘speed, power and safety’. Amélie’s video can be viewed here: https://www.trwaftermarket.com/shockabsorbers
The material communicates the programme’s key messages of: most efficient range yet biggest market coverage, enhanced safety by being available in pairs and TRW’s innovative +3 technology which differentiates the offer from the competition.
In addition, participating members of the independent aftermarket loyalty programme for garages, Automotive Diamonds, can earn 10 times the number of diamonds or points on TRW shock absorber purchases for a limited time.
