Schaeffler has announced its digital marketing team will be out and about promoting the REPXPERT app, OneCode labelling system and Bonus Point Millionaire concept.
Marketing Communications Manager, Jeff Earl, said: “We launched REPXPERT Millionaire to celebrate the 10th anniversary of our award winning REPXPERT garage support programme, and the plan is to reward three lucky members with one million bonus points each during 2023.
“During the course of the year, the road trip will go far and wide from Manchester to Milton Keynes and Bristol to Sheffield, to not only let workshop professionals know about how to enter the Millionaire promotion, but also the many benefits of being a REPXPERT member, including the high quality, technically driven training and instruction we provide.
“These garage visits also allow us to speak with professional mechanics at the coalface, where they can give us the lowdown on the latest issues that concern them whilst giving feedback on the OE replacement solutions we supply.”
The REPXPERT Millionaire promotion is simple, the more Schaeffler products a member installs, the more boxes they can scan, and therefore the greater their chance of winning one million points, which they can then spend anywhere in the REPXPERT platform, from TecRMI data to tools, clothing, and consumables in the Bonus Shop.
The first REPXPERT points millionaire will be drawn at random at the beginning of May, from the pool of members who claimed REPXPERT bonus points between February and April on purchases of LuK transmission products. The second phase of the promotion will begin in June for three months, with INA products being the focus, including Timing Belt Kits and FEAD Belt Kits.
