The ignition specialist is awarding members of its BoxClever garage loyalty scheme extra points each time they purchase glow plugs during a special promotion campaign running until the end of February 2017.
The promotion will see the points awarded increase from 20 per item to 40 – making it an even more attractive proposition for garages to fit the glow plug range.
With NGK’s BoxClever scheme, the more members purchase, the greater the rewards. Following the purchase of NGK glow plugs and spark plugs, NTK sensors and ignition coils, scheme members are encouraged to collect the single boxes that the products come supplied in and these are then returned in exchange for prize points.
Points are then accumulated and added to the user’s account once receipt of the packaging has been confirmed. These points can then be used to claim a raft of fantastic free gifts.
Mark Hallam, NGK Spark Plugs (UK) Ltd Marketing Manager, said: “The new promotion means there’s now even more reason for independent garages to fit our market-leading glow plug range which is second to none.
“Our distributors and their garage customers can be safe in the knowledge that they are selecting a brand that is the UK aftermarket’s number one fitment glow plug range and one which will help drivers of diesel vehicles cope with the cold weather conditions that are expected to affect the country over the next few weeks.”
NGK has been developing engine pre-heating technology since the early 1960s and the inbuilt advanced technology ensures that automotive engineers can get the most out of their engine designs and help them meet the increasing emission targets necessary to improve the environment.
Diesel has undergone a huge amount of change over recent years. Although technology has moved on, the glow plug is essentially doing the same job that it always has done in raising the temperature inside the combustion chamber so that stable combustion can be achieved.
However, the demands placed on the glow plug have become extremely severe and the performance that is expected is significantly higher than in the past. The technologies that have evolved have been a direct response to those demands and the point is being reached where manufacturers are trying to get the temperatures up in the combustion chamber so quickly that there is no discernible delay between putting the key in the ignition and actually starting the engine with little or no smoke emission – even at extremely low ambient temperatures.
Therefore, there are now several technologies from the standard metal glow plugs to the latest generation NHTC (New High Temperature Ceramic) types and the AQGS (Advanced Quick Glow System) plugs. Ceramic glow plugs, though a little more expensive, are increasingly being selected by the OEs because of their durability, extremely short pre-heating time and long post-heating time.