From the beginning of next year LIQUI MOLY intends to make major investments in background advertising at the motorcycle world championships. “This is the largest investment in globally effective advertising in the company’s history”, said Peter Baumann, Marketing Manager at LIQUI MOLY.
“It is a lot of money, but it is well invested money”, continued Baumann. Over two million motor sports fans make the pilgrimage to the races each year. In addition to the hundreds of millions of television viewers. There is hardly any country where the MotoGP races are not broadcast.
For two years LIQUI MOLY has already sponsored a team participating in the Moto2 with the previous Moto3 World Champion Sandro Cortese. This new commitment goes much further. Peter Baumann commented “Now we are not only represented by a single driver, but by the entire racing series, which will put our brand in the media at 18 races every year. This will be a tremendous boost for international familiarity with our brand.”
