“For all vehicle lovers” – is a MANN-FILTER campaign in which participants will decide whether a tractor, a bus, a wheel loader or a truck will receive a unique makeover.
A vehicle of the chosen type will be professionally converted at the end of the Europe-wide campaign. The machine will then be auctioned for a good cause.
Between January 11th and February 21st 2016, UK participants can vote for their favourite among the four available vehicle types, on the website www.we-love-machines.com.
At the end of the voting, the most popular machine will be sourced and put into the experienced hands of TV presenter and automotive mechatronics technician Lina van de Mars and automotive expert Jo Scholz at Jo’s KFZ Service in Berlin, to begin the conversion process.
“Lina and Jo are enthusiastic about everything on four wheels and are therefore perfectly suited to our new campaign, which is aimed at everyone who loves machines,” says Jörg Engels, MANN+HUMMEL’s Director Brand Management in the automotive aftermarket.
The conversion of the vehicle and the progress of the campaign can be followed and commented on by participants and interested parties via the MANN-FILTER channels on social networks such as Facebook or Youtube.
Incentives to participate in the campaign voting include 20 trips to Berlin for the campaign finale in June 2016 and 20 Bose® SoundLink® Bluetooth® Speaker III.
