Chevron Lubricants is pleased to announce the appointment of its 600th Havoline Workshop Programme partner at a site in Romania.
The programme, which markets Texaco products across Europe, was designed to allow smaller, independent garages to offer a range of specialist workshop treatments, supported by one of the world’s strongest lubricant brands.
“The Havoline Workshop Program is a priority for all of us,” explains Tivadar Runtag, Group Sales & Marketing Manager, Prista Oil, Hungary. “It’s an excellent opportunity to reward the loyalty of our clients, to help them brand their workshops and to increase the satisfaction of their customers. We’re delighted to be working with a world leading lubricant brand.”
Distributors of the programme can offer customers products including premium motor and gear oils, coolants, anti-freeze and fluids to help extend the life of transmission and power steering systems.
“The programme increases the awareness of the Havoline brand and develops new relationships,” says Valentin Ionsecu, Managing Director, Premium Lubricants, Romania. “Customers benefit from an extensive product range, with the guarantee of one of the strongest lubricant brands in the market, Texaco.”
In addition to helping customers enjoy straightforward motoring, the Havoline Workshop Programme also gives distributors the opportunity to build their business and improve the quality of their customer service. With the assistance of the Chevron Lubricants marketing team, distributors are given access to a number of tools including Texaco branded point-of-sale materials, merchandise and service kits.
“The relationship with Chevron through the Havoline Workshop Program gives us the opportunity to enhance loyalty and increase our profitability,” explains Costin Ene, owner of auto parts centre Eka Trust in Romania. “Running promotional and marketing activities together also allows us to grow our customer base.”
The Havoline Workshop Programme consists of 600 independent garages, and covers markets in North West and Eastern Europe as well as Russia.
