As Independent garages across the UK are experiencing a natural decline in MOT bookings following the winter rush, experts are highlighting it as an opportunity for businesses to refocus and grow.
According to real-time data from Garage Industry Trends, future bookings have dropped by 20% since February’s peak, reflecting a usual dip in MOT demand after the busy winter months. This expected decline is said to underscore the need for garages to adjust their strategies and explore ways to maintain business momentum.
Garage Services Online is advising businesses to use this time to reassess their lead generation strategies.
Jim Lang, Managing Director of Garage Services Online, said: “Now is the perfect time for garage owners to step back and assess their sales funnel. By reviewing what’s working and identifying new opportunities, garages can ensure they’re reaching the right customers, at the right time, with the right services, laying the groundwork for sustained growth throughout the year.”
With over 1.2 million organic Google clicks delivered to UK garages, Garage Services Online helps businesses generate leads, reducing their dependence on seasonal spikes. The company’s approach also includes tailored strategies focusing on driving leads for each garage’s most profitable services.
Jim continued: “Every garage faces its own set of challenges, and that’s why our approach is never a one-size-fits-all solution. We take the time to really understand each garage’s goals and work with them to create a tailored strategy that focuses on the most profitable jobs, ensuring steady growth, even during the quieter months.”
Garage Services Online ensures workshops remain visible to customers actively searching for their services. With most consumers turning to Google for automotive needs, it’s crucial for garages to be easily discoverable when customers need them most.
Jim concluded: “Whatever your specialism, we know how to elevate your online presence and attract the right customers. This isn’t just about surviving a seasonal lull, it’s about laying the foundation for long-term success and profitability.”
