A campaign which aims to help independent garages capitalise on the rapidly growing hybrid and electric vehicle (EV) market, has been launched by Garage Services Online.
The ‘EV Edge’ initiative aims to help independent garages that have invested in EV skills and equipment become the go-to choice for the MOT, servicing and repairs of hybrid and EVs.
Jim Lang, Managing Director at Garage Services Online, said: “With the number of EVs on our roads continuing to grow, many workshops are recognising the crucial need to invest in EV training and equipment. However, to truly capitalise on this burgeoning market, it’s essential that garages also focus on effectively marketing their EV capabilities. Investing in training is just the beginning — garages must also ensure that potential customers know about their EV expertise.”
A GiPA report in 2021 found 57% of EV drivers change their garage, seeking out an EV specialist instead.
Garage Services Online has promised to help workshops gain a competitive edge by improving their search engine rankings for keywords related to the hybrid and EV work they want, boosting organic lead generation and attracting more customers.
For a limited time, garages signing up for an ‘EV Edge’ Garage Services Online website will get an 18-month subscription for the price of 12 monthly payments. The offer, which includes six months free, provides workshops with extended support and increased visibility to local EV owners without any additional cost.
There are more than 1.19 million fully electric cars and another 680,000 plug-in hybrids on UK roads, according to the latest data from the Society of Motor Manufacturers & Traders (SMMT).
With the number of EVs continuing to grow, workshops can expect to see a rapid increase in the number of EVs requiring MOTs, servicing and repairs.
Jim continued: “These numbers become especially important for garages when EVs come of MOT age at three years old. With the demand for workshops capable of working on EVs increasing, now is the perfect time for garages to position themselves as a hybrid and EV specialist.”
