Delphi Product & Service Solutions and The Parts Alliance announced that it has become an official sponsor of legendary British Touring Car Champion, Matt Neal.
With 575 races, over 150 podium finishes and 56 wins, including three championship titles, the partnership will provide a strong, high visibility platform to showcase Delphi’s brand and extensive product and service offering.
“I am honoured and very happy to become a brand ambassador for Delphi. Their commitment to delivering innovative technologies that help make vehicles safer, greener and better connected is a natural fit. What’s more, Delphi epitomises the very same high-performance, high-durability standards I strive for in my racing every single day, so for me it’s the perfect partnership,” said Matt Neal.
Driving under the Honda Racing banner, Matt starts his title challenge with the first race of the 2017 season at Brands Hatch on April 1. This year’s championship will see teams compete over ten race meetings, with the season finale at Brands Hatch in early October.
“This is an exciting partnership for Delphi,” said Julian Goulding, UK Marketing Manager, Delphi Product & Service Solutions. “We know our customers are passionate about motorsport, and we’ll be keeping them close to the action with a number of promotional and hospitality activities during 2017.”
Simon Moore, Marketing Director, the Parts Alliance added “We are delighted to partner with Delphi on this high-profile initiative. The sponsorship will provide a solid platform to promote both Delphi and The Parts Alliance, while helping to drive sales through the distribution chain.”
