Comma has revealed it will be celebrating its 60th anniversary by reinforcing its commitment to the future of the aftercare sector by partnering with Automotive Aftermarket expert, Mike Smallbone, to deliver FE college training across the UK.
As a Comma Ambassador, Mike will play a key role in educating the next generation of automotive professionals through hands-on learning and tailored training programmes.
As part of Comma’s 60th-year celebrations, the brand is said to be placing a stronger focus on supporting young talent. Through this collaboration, students will gain industry experience with bespoke business development training, applying real-world insights to their learning. They will also take part in soft skills and customer service workshops, with the aim of equipping them with essential skills for career readiness.
College Academy Sessions, developed in partnership with supply partners, will provide practical learning opportunities, while Business Builder events will offer hands-on experience tailored for Motor Factors and Garages. Additionally, students will have access to special projects and tailored business support, designed to tackle key industry challenges and prepare them for future success.
As a seasoned industry speaker, Mike will deliver talks on key topics, equipping students with the skills and knowledge needed to excel in their careers.
This partnership marks just one of the initiatives planned for Comma’s 60th anniversary celebrations. In June 2025, Comma will be at Automechanika Birmingham on stand M90, inviting visitors to celebrate with them and discover what’s next for the brand.
The myComma Loyalty Scheme will also see launches and exclusive rewards with mechanics and technicians being encouraged to sign up to stay informed and receive the latest updates. Additionally, Comma will be revisiting six decades of history, sharing key moments and inviting workshops to join in the celebrations.
Rupinder Sodhi, Head of Marketing Europe, said: “Investing in the next generation is key to ensuring the continued success of the industry. With Mike’s experience and passion for mentoring, we’re confident this partnership will bring real value to students, helping them develop both technical and business skills that will set them up for long-term success.”
