Castrol has introduced an independent certification for its Castrol SERVICE workshops to help participating businesses optimise operational standards and further build customer trust.
The certification will be provided by the TÜV Rheinland Group, a third-party testing and certification, who will oversee and certify compliance standards for participating businesses across the Castrol SERVICE network.
Currently, over 220 independent workshops in the UK meet the core quality and customer service criteria required to carry the ‘Castrol SERVICE’ branding. Castrol aims to become the market leader in branded automotive workshops and the new TÜV certification will help raise the benchmark for Castrol SERVICE workshops even higher.
To become certified, participating workshops will receive information from Castrol on what is required, and after a positive self-assessment, they can apply for an audit. TÜV Rheinland will then assess operational procedures in the workshop across five key business areas: business organisation; workshop appearance; process and transparency; technical and equipment; and health, safety, and environment.
After a successful audit, workshops will receive a Castrol Certified Partner certificate, as well as a certification shield for display at the workshop. A range of online assets can be used on the workshop’s website, on social media and on the workshop’s ‘Google My Business’ profile for three years.
Marc Perkins, Castrol Head of Sales UK and Ireland, said: “Our Castrol SERVICE workshop accreditation assures customers that they will receive a quality service and aims to help workshops safeguard customer retention. The option of third-party certification is a response to those businesses that are pushing for even higher standards of excellence, and this new programme will help them increase customer footfall, improve trust and build loyalty.”
Eden Tyres & Servicing has become the first Castrol SERVICE workshop in the UK to obtain independent certification by TÜV Rheinland. Jim Nicholls, Eden’s Retail Director, commented: “We’ve always been passionate about providing our customers with the very best levels of service. By becoming independently certified by TÜV Rheinland, our customers can be further reassured that they will receive a transparent, high-quality experience. It’s great to have become the first Castrol SERVICE workshop in the UK to receive this certification, a distinction that I’m sure will benefit our business.”
