Castrol has announced it will hold its first-ever conference for its growing network of independent Castrol Service workshops on 21 March at the Celtic Manor in Newport, Wales.
The event will bring over 260 UK and Ireland-based Castrol Service workshops together to learn about the brand’s future strategy and discover its latest offers. Attendees will also be able to join talks and discover the latest products and services from key suppliers.
At the conference, Castrol will highlight existing offers open to its branded workshops and provide updates on offers planned for the coming months. Insights will also be shared on the Castrol Workshop ‘heartbeat’ survey, where workshop feedback will be used to improve the network’s offering.
Working session themes will include digital marketing, with an expert speaker debunking myths and showcasing tools available to maximise a workshop’s digital presence. A separate session will engage workshops on how best to manage their fleet business.
Key exhibitors at the conference will include Garage Hive, SAMOA Workshop Equipment, and more, with representatives on hand to offer advice and support.
The conference will conclude with a gala dinner with a range of entertainment, including the presentation of the ‘Forever Forward Awards’, which will recognise the achievements of businesses within the Castrol Service network. The awards will be in five categories including social media, building community and customer experience. The Forever Forwards Garage Award will also recognise a workshop exceling in all aspects of business, while the Castrol Spirit Award will reward a workshop putting Castrol’s vision and values at the heart of their operations. Attendees will have the chance to nominate their own businesses across the five categories.
It’s not too late to be part of the Castrol Service Conference. To learn more about the Castrol Service Network, how you can be a part of it, and to come along to the event, click here.
If you’re already a Castrol Service workshop and would like to attend, register here.
