CarPlan Demon Shine is to sponsor England’s friendly against Italy tonight, which will be broadcast live on ITV1.
The innovative car care brand will be shown the sideline LED boards at Juventus Stadium during the game, which kicks off at 7:45pm (BST).
England will take on a strong Italian side, with manager Roy Hodgson and his players hoping for a win following their 4-0 victory over Lithuania at Wembley last Friday.
Marium Ali, Marketing Director of Bury-based CarPlan, says: ‘England and Italy are two of the world’s premier teams and both are known for their passion for the game. It’s only right that a company founded in the North West, arguably the football capital of England, should be sponsoring what promises to be a fantastic match.’
The match will be broadcast to millions of international viewers via ITV1’s live, primetime coverage, which will run between 7:30pm and 10:10pm, with analysis and highlights following the game.
